Tag Archives: rochelle


Web Campaign for Rochelle


I recently had the opportunity to work with the very talented NZ designer, Rochelle Goodrick who aspires to help empower woman through her passion for fashion design. Brisbane based, Ali Gordon of ModesToBlog modelled the collection for us. Logistically, this shoot took a lot of forward planning with all three of us based in different cities and with a quick turnaround of just 5 days, nothing could be left to chance.   I had already photographed Rochelle’s collection at NZFW 2016 show and knew that Auckland’s Viaduct and Silo Park would provide the perfect backdrop to shoot the “Renewal” collection. Concrete, glass and Weathered Steel together complemented the collection’s colour palette. Client […]