Tag Archives: photography


Shoot Fashion Shows with these 5 Simple Tips, You wont believe number 4!


Excited for my 5th year at New Zealand Fashion Week I wanted to share some helpful tips for new photographers. Fashion shows are live events, and can be, by nature, a stressful affair. Like in wedding photography, if you miss the moment, you miss the moment. The buzzing environment of fashion shows may not be everyone’s cup of tea, though some people thrive in these kinds of situations. I have been shooting 4 fashion weeks a year for the last 2 years now and it’s addictive. So here are some tips that I think would help Avoid using the flash. […]

Web Campaign: Rarefied


I was excited and nervous at the same time when the talented designers at Rarefied gave me the brief that they had in mind for their “Ridge” web campaign. Shoot a campaign at the Tangariro Alpine Crossing , what camera gear, what lighting equipment, what if the weather doesn’t hold up were the least of my worries. The crossing is a grueling 19.1 kms and that is no fun when you have to carry camera gear, enough water and a team of 7. We put together a mood board on Pinterest over the next week as we planned the logistics of […]

Rarefied Lookbook

Headshot Perfection


How to take a good headshot: In the world where everything is digital, casting directors/clients/ agents and photographers flick headshots through every second to one another. Taking a good headshot seems simple; grab a camera, a model and shoot on a blank wall. However, have noticed you just don’t seem to be successful in those castings always getting cut. So you are sitting there wondering what doesn’t my headshot have that makes it stand out? Well here’s a few handle tips I have picked up along the way. What is a headshot? A head shot if a quick snap taken […]