Tag Archives: nz


Web Campaign for Rochelle


I recently had the opportunity to work with the very talented NZ designer, Rochelle Goodrick who aspires to help empower woman through her passion for fashion design. Brisbane based, Ali Gordon of ModesToBlog modelled the collection for us. Logistically, this shoot took a lot of forward planning with all three of us based in different cities and with a quick turnaround of just 5 days, nothing could be left to chance.   I had already photographed Rochelle’s collection at NZFW 2016 show and knew that Auckland’s Viaduct and Silo Park would provide the perfect backdrop to shoot the “Renewal” collection. Concrete, glass and Weathered Steel together complemented the collection’s colour palette. Client […]

Lookbook Shoot: Sascha Morrison


I had the opportunity of working with AUT Graduate and budding fashion Designer Sascha Morrison. I took to this opportunity to collaborate with Fashion Stylist Cameron who was introduced to me by an international model. Cameron’s portfolio boast of various designers from New York and around the world. Stylist: Cameron Carpenter  (portfolio) Make up was done by the very experienced Ekaterina Murzova Model: Gina ( BINTANG MODELS ) Shot at Smith Studios Auckland Camera Gear: Canon 5d Mark III Canon EF 70-200mm f/2.8L IS II USM BTS shot onGoPro HERO4 Session Behind the Scenes here

Web Campaign: Rarefied


I was excited and nervous at the same time when the talented designers at Rarefied gave me the brief that they had in mind for their “Ridge” web campaign. Shoot a campaign at the Tangariro Alpine Crossing , what camera gear, what lighting equipment, what if the weather doesn’t hold up were the least of my worries. The crossing is a grueling 19.1 kms and that is no fun when you have to carry camera gear, enough water and a team of 7. We put together a mood board on Pinterest over the next week as we planned the logistics of […]

Rarefied Lookbook

Ruby at NZFW 2015


Ruby at NZFW 2015 RUBY presented a dynamic offering for New Zealand Fashion Week this year. “We live in a world where instant access drives buying habits. If we are able to download a song as soon as its released, why shouldn’t we expect the same from fashion?” says designer Deanna Didovich. “It’s only natural to want to shop something as soon as you’ve fallen in love with it.”