Tag Archives: designer


Web Campaign for Rochelle


I recently had the opportunity to work with the very talented NZ designer, Rochelle Goodrick who aspires to help empower woman through her passion for fashion design. Brisbane based, Ali Gordon of ModesToBlog modelled the collection for us. Logistically, this shoot took a lot of forward planning with all three of us based in different cities and with a quick turnaround of just 5 days, nothing could be left to chance.   I had already photographed Rochelle’s collection at NZFW 2016 show and knew that Auckland’s Viaduct and Silo Park would provide the perfect backdrop to shoot the “Renewal” collection. Concrete, glass and Weathered Steel together complemented the collection’s colour palette. Client […]

Hailwood at NZFW 2016


From the first notes of the orchestra until the very last hymn, Hailwood turned the runway into a glimmering and glorious spectacular. The audience gasped as the lights came up and revealed a full choir on stage in shimmery blue dresses, singing in te reo and NZ sign, for Hailwood’s glamorous show. Accompanied by a pianist, they moved into songs in English, and Italian, in the classiest performance of the week. The AW17 collection featured sensual silhouettes with long hems and swaying skirts. Strutting in suede heels shoes, the models exuded modern glamour in shades of navy, beige and green – […]

Mercedes Benz presents Harman Grubisa


Opening show of New Zealand Fashion Week 2016 Mercedes Benz NZ present Harman Grubisa HARMAN GRUBIŠA is a womenswear brand developed by the design partnership of Madeleine Harman and Jessica Grubiša. Both designers have spent several years in the fashion industry working in roles ranging from design, forecasting and editorial styling.  

Harman Grubisa

Lookbook Shoot: Sascha Morrison


I had the opportunity of working with AUT Graduate and budding fashion Designer Sascha Morrison. I took to this opportunity to collaborate with Fashion Stylist Cameron who was introduced to me by an international model. Cameron’s portfolio boast of various designers from New York and around the world. Stylist: Cameron Carpenter  (portfolio) Make up was done by the very experienced Ekaterina Murzova Model: Gina ( BINTANG MODELS ) Shot at Smith Studios Auckland Camera Gear: Canon 5d Mark III Canon EF 70-200mm f/2.8L IS II USM BTS shot onGoPro HERO4 Session Behind the Scenes here

Web Campaign: Rarefied


I was excited and nervous at the same time when the talented designers at Rarefied gave me the brief that they had in mind for their “Ridge” web campaign. Shoot a campaign at the Tangariro Alpine Crossing , what camera gear, what lighting equipment, what if the weather doesn’t hold up were the least of my worries. The crossing is a grueling 19.1 kms and that is no fun when you have to carry camera gear, enough water and a team of 7. We put together a mood board on Pinterest over the next week as we planned the logistics of […]

Rarefied Lookbook

Rocky S at India Beach Fashion Week 2015


Bollywood designer Rocky S at India Beach Fashion Week 2015 Rocky S has made quite a name for himself in the fashion fraternity of India. Having an artistic mind and a flair for creativity, he moved against the normal flow of work and chose to make a name in the fashion world. Website: http://www.rockystar.in/