Category Archives: Fashion

Mitchell Vincent at NZFW 2017


Simple, sophisticated and proudly New Zealand made and owned, designer, Mitchell Vincent, descendant of Ngati Tuwharetoa, made his debut onto the fashion scene at New Zealand Fashion Week showcasing his first collection as part of the Miromoda Showcase, where he gained the title of ‘Emerging Designer 2013’.

Web Campaign for Rochelle


I recently had the opportunity to work with the very talented NZ designer, Rochelle Goodrick who aspires to help empower woman through her passion for fashion design. Brisbane based, Ali Gordon of ModesToBlog modelled the collection for us. Logistically, this shoot took a lot of forward planning with all three of us based in different cities and with a quick turnaround of just 5 days, nothing could be left to chance.   I had already photographed Rochelle’s collection at NZFW 2016 show and knew that Auckland’s Viaduct and Silo Park would provide the perfect backdrop to shoot the “Renewal” collection. Concrete, glass and Weathered Steel together complemented the collection’s colour palette. Client […]

Test Shoot: Hannah @ Portfolio Models


I recently had the opportunity to test shoot Hannah from Portfolio Models (Nelson). Hannah, who has been modeling for 2 years is amazing to work with. She is particularly skilled with her flow-posing and in addition to her brunette coloring also has striking blue eyes. Using Auckland’s Viaduct as a setting, we were thrilled with the shots. The Viaduct has so much to offer in terms of backdrops, from monochromatic, concrete silos to the industrial containers and the numerous textured walls. I usually shoot in the studio, but was good to get out and embrace the natural diffused light and […]

Lookbook Shoot: Sascha Morrison


I had the opportunity of working with AUT Graduate and budding fashion Designer Sascha Morrison. I took to this opportunity to collaborate with Fashion Stylist Cameron who was introduced to me by an international model. Cameron’s portfolio boast of various designers from New York and around the world. Stylist: Cameron Carpenter  (portfolio) Make up was done by the very experienced Ekaterina Murzova Model: Gina ( BINTANG MODELS ) Shot at Smith Studios Auckland Camera Gear: Canon 5d Mark III Canon EF 70-200mm f/2.8L IS II USM BTS shot onGoPro HERO4 Session Behind the Scenes here

Web Campaign: Rarefied


I was excited and nervous at the same time when the talented designers at Rarefied gave me the brief that they had in mind for their “Ridge” web campaign. Shoot a campaign at the Tangariro Alpine Crossing , what camera gear, what lighting equipment, what if the weather doesn’t hold up were the least of my worries. The crossing is a grueling 19.1 kms and that is no fun when you have to carry camera gear, enough water and a team of 7. We put together a mood board on Pinterest over the next week as we planned the logistics of […]

Rarefied Lookbook

Model Muse: Brogan


Last couple of months I have been busy shooting for clients and the creative side to photography had taken a back seat. Don’t get me wrong, shooting jobs is fun but not always as creative as you want it to be. Photographers/Artist often hit the creative block and get trapped by their own thinking. It was a few weeks ago I came across a few old copies of the Vogue magazine and was in awe with the photographs by Patrick Demarchelier. I instantly knew I had to shoot some creative black and white photographs and have the really harsh/contrast light on […]

Rocky S at India Beach Fashion Week 2015


Bollywood designer Rocky S at India Beach Fashion Week 2015 Rocky S has made quite a name for himself in the fashion fraternity of India. Having an artistic mind and a flair for creativity, he moved against the normal flow of work and chose to make a name in the fashion world. Website: http://www.rockystar.in/  

Carena West at NZFW 2015


Carena West at NZFW 2015 Carena West is about bringing fun and boldness to swimwear, featuring original prints and silhouettes that are playful with an intrinsically relaxed vibe. The Carena West brand is synonymous with individuality and femininity. Contact http://carenawest.com/