Category Archives: Blog

Web Campaign for Rochelle


I recently had the opportunity to work with the very talented NZ designer, Rochelle Goodrick who aspires to help empower woman through her passion for fashion design. Brisbane based, Ali Gordon of ModesToBlog modelled the collection for us. Logistically, this shoot took a lot of forward planning with all three of us based in different cities and with a quick turnaround of just 5 days, nothing could be left to chance.   I had already photographed Rochelle’s collection at NZFW 2016 show and knew that Auckland’s Viaduct and Silo Park would provide the perfect backdrop to shoot the “Renewal” collection. Concrete, glass and Weathered Steel together complemented the collection’s colour palette. Client […]

2016: My Favorites


2016 has been a roller coaster of a year! Shooting 95, 000 images, collaborating with super talented designers, models and makeup artists. Making new friends along the way and losing some. I thought it was only fair that I put together my favorite images from the year, these not necessarily being the best images technically or what was asked for! Can’t wait for what 2017 has in store for me. Here are my favorite images from 2016 Stay safe and enjoy the festive season!

Mercedes Benz presents Harman Grubisa


Opening show of New Zealand Fashion Week 2016 Mercedes Benz NZ present Harman Grubisa HARMAN GRUBIŠA is a womenswear brand developed by the design partnership of Madeleine Harman and Jessica Grubiša. Both designers have spent several years in the fashion industry working in roles ranging from design, forecasting and editorial styling.  

Harman Grubisa

Shoot Fashion Shows with these 5 Simple Tips, You wont believe number 4!


Excited for my 5th year at New Zealand Fashion Week I wanted to share some helpful tips for new photographers. Fashion shows are live events, and can be, by nature, a stressful affair. Like in wedding photography, if you miss the moment, you miss the moment. The buzzing environment of fashion shows may not be everyone’s cup of tea, though some people thrive in these kinds of situations. I have been shooting 4 fashion weeks a year for the last 2 years now and it’s addictive. So here are some tips that I think would help Avoid using the flash. […]

Lookbook Shoot: Gally Nine


I had the opportunity of working with Gally Cho, Korean New Zealander of creative director of Gallynine The innovative hip brand enjoys playful exotic texture and trend leader of hand-made leather handbags and accessories. Stylist: Eliza and Leigh Make up was done by Natalia’s Makeup & Hair Artistry Model: Brogan Wilkinson  Shot at Smith Studios Auckland Camera Gear: Canon 5d Mark III Canon EF 70-200mm f/2.8L IS II USM BTS shot onGoPro HERO4 Session

Lookbook Shoot: Sascha Morrison


I had the opportunity of working with AUT Graduate and budding fashion Designer Sascha Morrison. I took to this opportunity to collaborate with Fashion Stylist Cameron who was introduced to me by an international model. Cameron’s portfolio boast of various designers from New York and around the world. Stylist: Cameron Carpenter  (portfolio) Make up was done by the very experienced Ekaterina Murzova Model: Gina ( BINTANG MODELS ) Shot at Smith Studios Auckland Camera Gear: Canon 5d Mark III Canon EF 70-200mm f/2.8L IS II USM BTS shot onGoPro HERO4 Session Behind the Scenes here

Web Campaign: Rarefied


I was excited and nervous at the same time when the talented designers at Rarefied gave me the brief that they had in mind for their “Ridge” web campaign. Shoot a campaign at the Tangariro Alpine Crossing , what camera gear, what lighting equipment, what if the weather doesn’t hold up were the least of my worries. The crossing is a grueling 19.1 kms and that is no fun when you have to carry camera gear, enough water and a team of 7. We put together a mood board on Pinterest over the next week as we planned the logistics of […]

Rarefied Lookbook

Model Muse: Brogan


Last couple of months I have been busy shooting for clients and the creative side to photography had taken a back seat. Don’t get me wrong, shooting jobs is fun but not always as creative as you want it to be. Photographers/Artist often hit the creative block and get trapped by their own thinking. It was a few weeks ago I came across a few old copies of the Vogue magazine and was in awe with the photographs by Patrick Demarchelier. I instantly knew I had to shoot some creative black and white photographs and have the really harsh/contrast light on […]

Lookbook Shoot: Rarefied


I recently had the opportunity to work with the very talented designers from New Zealand Rarefied. Rarefied believe Minimalism is a tool that can assist you in finding freedom and that’s their design motto. Client Requirement: Look Book and Web campaign Model: Myron Joyce Models Model: Kuda Red 11 Location: Giant Te Paki, Cape Reinga Camera Gear: Canon 5d Mark III Canon EF 70-200mm f/2.8L IS II USM BTS shot on GoPro HERO4 Session Full Campaign can be seen at : Rarefied Here are some of my favourite shots Behind the Scenes

Rarefied, annupam, auckland

Headshot Perfection


How to take a good headshot: In the world where everything is digital, casting directors/clients/ agents and photographers flick headshots through every second to one another. Taking a good headshot seems simple; grab a camera, a model and shoot on a blank wall. However, have noticed you just don’t seem to be successful in those castings always getting cut. So you are sitting there wondering what doesn’t my headshot have that makes it stand out? Well here’s a few handle tips I have picked up along the way. What is a headshot? A head shot if a quick snap taken […]