Mar 2016

Web Campaign: Rarefied

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I was excited and nervous at the same time when the talented designers at Rarefied gave me the brief that they had in mind for their “Ridge” web campaign. Shoot a campaign at the Tangariro Alpine Crossing , what camera gear, what lighting equipment, what if the weather doesn’t hold up were the least of my worries. The crossing is a grueling 19.1 kms and that is no fun when you have to carry camera gear, enough water and a team of 7. We put together a mood board on Pinterest over the next week as we planned the logistics of the shoot.

Client Requirement: Look Book and Web campaign
Model: Kevin (Bintang Models)
Location: Tongariro Alpine Crossing, North Island, New Zealand

Camera Gear: Canon 5d Mark III (x2) Canon EF 70-200mm f/2.8L IS II USM Canon EF 24-70mm f/2.8 L USM BTS shot on iPhone 6s
Lighting: 110cms Reflector white/Silver

Full Campaign can be seen at : Rarefied

Here are some of my favorite shots