Web Campaign: Rarefied


I was excited and nervous at the same time when the talented designers at Rarefied gave me the brief that they had in mind for their “Ridge” web campaign. Shoot a campaign at the Tangariro Alpine Crossing , what camera gear, what lighting equipment, what if the weather doesn’t hold up were the least of my worries. The crossing is a grueling 19.1 kms and that is no fun when you have to carry camera gear, enough water and a team of 7. We put together a mood board on Pinterest over the next week as we planned the logistics of the shoot.

Client Requirement: Look Book and Web campaign
Model: Kevin (Bintang Models)
Location: Tongariro Alpine Crossing, North Island, New Zealand

Camera Gear: Canon 5d Mark III (x2) Canon EF 70-200mm f/2.8L IS II USM  Canon EF 24-70mm f/2.8 L  USM  BTS shot on iPhone 6s
Lighting: 110cms Reflector white/Silver

Full Campaign can be seen at : Rarefied

Here are some of my favorite shots

Rarefied Lookbook Rarefied Lookbook Rarefied Lookbook Rarefied Lookbook Rarefied Lookbook Rarefied Lookbook Rarefied Lookbook Rarefied Lookbook Rarefied Lookbook Rarefied Lookbook Rarefied Lookbook

Behind the Scenes: (More on my Facebook | Instagram )

Rarefied LookBook- Rarefied LookBook--2