Ruby at NZFW 2015


Ruby at NZFW 2015

RUBY presented a dynamic offering for New Zealand Fashion Week this year.

“We live in a world where instant access drives buying habits. If we are able to download a song as soon as its released, why shouldn’t we expect the same from fashion?” says designer Deanna Didovich. “It’s only natural to want to shop something as soon as you’ve fallen in love with it.”