Lookbook Shoot: Rarefied


I recently had the opportunity to work with the very talented designers from New Zealand Rarefied. Rarefied believe Minimalism is a tool that can assist you in finding freedom and that’s their design motto.

Client Requirement: Look Book and Web campaign

Model: Myron Joyce Models
Model: Kuda Red 11

Location: Giant Te Paki, Cape Reinga

Camera Gear: Canon 5d Mark III Canon EF 70-200mm f/2.8L IS II USM BTS shot on GoPro HERO4 Session

Full Campaign can be seen at : Rarefied

Here are some of my favourite shots

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Behind the Scenes

Rarefied