Monthly Archives: February 2017

Web Campaign for Rochelle


I recently had the opportunity to work with the very talented NZ designer, Rochelle Goodrick who aspires to help empower woman through her passion for fashion design. Brisbane based, Ali Gordon of ModesToBlog modelled the collection for us. Logistically, this shoot took a lot of forward planning with all three of us based in different cities and with a quick turnaround of just 5 days, nothing could be left to chance.   I had already photographed Rochelle’s collection at NZFW 2016 show and knew that Auckland’s Viaduct and Silo Park would provide the perfect backdrop to shoot the “Renewal” collection. Concrete, glass and Weathered Steel together complemented the collection’s colour palette. Client […]

Test Shoot: Hannah @ Portfolio Models


I recently had the opportunity to test shoot Hannah from Portfolio Models (Nelson). Hannah, who has been modeling for 2 years is amazing to work with. She is particularly skilled with her flow-posing and in addition to her brunette coloring also has striking blue eyes. Using Auckland’s Viaduct as a setting, we were thrilled with the shots. The Viaduct has so much to offer in terms of backdrops, from monochromatic, concrete silos to the industrial containers and the numerous textured walls. I usually shoot in the studio, but was good to get out and embrace the natural diffused light and […]